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Beauty Industry, Mergers and Acquisitions

Newly Formed Ancora Acquires Indie Lee

Indie Lee is a skincare and lifestyle brand that promotes "clean beauty."

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By: Marie Redding

Senior Editor, Rodman Media

Ancora Investment Holdings, which says it is “a new generation of investor redefining the growth model for nascent brands,” has announced it has invested in the skincare and lifestyle brand Indie Lee.

Ancora was founded through a partnership between leading beauty industry veterans, Lori Perella Krebs and Nicky Kinnaird, and consumer private equity firm, Winona Capital. The company says it has a unique business model to “nurture eary stage brands,” and intends to partner with global health, beauty and wellness brands that have an authentic voice.

Indie Lee offers an eco-chic collection of “clean” beauty products that combine style and sustainability.

Lori Perella Krebs and Nicky Kinnaird, founding partners of Ancora Investment Holdings, says, “Ancora is looking to support creators of truly authentic, difference-making ideas and brands in the health, beauty and wellness realms. We are excited to work with people who are uncompromising in their vision and ready to take that vision to the next level. People like Indie Lee.”

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